Research On Establishment And Stability Of Dynamic Alliance Of Enterprises

With the application of new technology and theory, as well as the development ofmanufacture, the social production has been enhanced greatly, which results in the tremendouschanges of market environment. On one hand, individual consumption has been the feature ofthis age and the market has transited from sellers’ market to the demand-oriented buyer’s market,making it difficult to predict and handle the chance and risk of the market. On the other hand,there are decreasing tendency for the life cycle of production and service. The capability ofsocial production is relatively surplus, and the firms can’t meet the demand of consumers with itsabundant production. To get rid of this difficult position, dynamic alliance of enterprises, a neworganizational concept, can coordinate its structure in term of the market demand, which equipsit the ability to meet the changeable demand of consumer in uncertain market. Therefore,honored by the researcher and entrepreneur, the dynamic alliance of enterprises enjoys thereputation of the most competitive model of enterprises corporation.Considering the construction of dynamic alliance of enterprises is based on the accuratedemand of market, the dynamic alliance of enterprises has been facing the problem of stabilityand the high rate of failure occurs in the practice. Hence, this article aims to figure out how tokeep the stability of domestic dynamic alliance of enterprises. The major efforts are outlined asfollows: Summarizing the related articles about the dynamic alliance of enterprises; combing theresult discussed by the expert group, the key factors that affect the stability of dynamic allianceof enterprises are acquired and the evaluation system for dynamic alliance of enterprises isestablished. Dividing the operation process into three parts and modeling it in system dynamicstheory. The relationships of the internal key factors of the system are illustrated by Causalitydiagram and System flow chart, and a complete SD model is constructed for the stability ofdynamic alliance of enterprises. At last, with a real case of dynamic alliance of enterprises, thesoftware VensimPLE is used to simulate the real situation. Through the analysis of the sensibility,the indexes that affect the whole stability of dynamic alliance of enterprises are explored andsome policy suggestions are put forward so as to maintain and improve the stability during theoperating process of dynamic alliance of domestic enterprises.