A Study On Consumer Behavior Of Golf Tourist

Golf tourism is a new kind of tourism,which combines golf and tourism.The consumer behavior of golf tourist has its own characteristic. This paper does a literature review on golf tourism and consumer behavior of tourist.Based on tourist consuming theory, this paper analyses the tourists’ motivation, tourists’ attitude, tourists’ decision and the factors that influence tourists’decision-making. According to the literature review, this paper designs thequestionnaire about golf tourists’ consumer behavior through the use of Delphi method, which tests the tourists’ attitude towards golf tourism, tourists’ motivation, Consumption status, factors influencing destination-choice and personal information. By means of SPSS, this paper analyses the data gained through the questionnaire investigation on golf tourists in8golf driving rangeof Shenzhen, and reaches some outcomes on consumer behavior of golf tourists, which include tourists’ motivation, attitude, factors that influence tourists’ destination-choice. With the outcomes, this paper gives some suggestions on how to design golf tourism product and how to explore the golf tourism market.