Flow Statistical Analysis And Application Reserch For Internet Video Business Projects

Internet Video Industry has developed rapidly in the recent years. Andnow it has a lot of users. At the same time, the completion within the industrybecomes more and more fierce, and some potential problems are bought ontotable. For example, its commercial profit model is rely on advertisement, flowgap still exists. Also, unrealistically high flow and lower advertising revenueis not directly proportional to the actual earnings. According to the market’ssignal, company needs more business projects to raise flow and earn moremoney. The accuracy of flow data has great impact on project management.As we know, usually there are two kinds of business projects. One kindof them brings more new users to watching videos on its own website, and theother kind shares video programmers with other websites to have more clickview. API-exporting projects and text-linking projects belong to the firstmode, while page-building projects and swf-exporting projects belong to theother. Current flow statistical method is not focus on business projectsdimension, so the results of business projects are sometimes incorrect. Itdoesn’t perform well for counting flow outside its own website, which causesproblems in overall flow management. Worse more, the reports of third-partystatistical company can’t be used directly, and inconsistent codes are addedinside the company. Concerning so many problems, it is necessary and urgentfor us to find a new flow statistical method to meet current increasing needsand improve the quality of project management.This article first analyzes the modes of different business projects, andthen discusses a lot on how to count each project’s flow data correctly.Business projects are parameterized, and Base64codes are creatively addedas statistical code. The article put focus on following four kinds of popularbusiness projects: API-exporting project, page-building project, swf-exportingproject and text-linking project. The article discusses how to add statisticalcode, analyzes their corresponding principles, and gives specific solutions. At the end of this article, some practical projects adopting new statisticalmethods are introduced. That proves the validity and the value of the wholeresearch.