A Research On The Strategy Of WISCO’s Merger And Integration Of TKTB

As the domestic steel industry competition is intense, high-end car productiongradually expand, the domestic demand for laser welding plate is rising year by year.Wisco group hopes the acquisition Thyssenkrupp steel laser tailor-welded business todrive the car sales, with Thyssenkrupp laser tailor-welded leading technology to realizethe globalization management strategy, and how to through the merger integration toimprove the core competitiveness of enterprises has become the focus in this paper.Mergers and acquisitions in Wisco group Thyssenkrupp laser tailor-welded businesscase as the background to discuss, the final foothold is how to formulate the developmentstrategy of the future through the merger integration so as to improve enterprise’s corecompetitiveness. In this paper, first, from the perspective of the case, then analysis thepresent situation of the industry, combined with the status quo of Wuhan steel welding, arecommendation of late M&A integration. The content of the full text is as follows: thefirst chapter is the introduction part, mainly introduced this article selected topicbackground, research purpose and meaning, emphasized the Thyssenkrupp group ofWisco M&A merger integration of laser tailor-welded business conduct the thoroughresearch to the strategic significance. The paper then introduces the research methods andthesis structure; The second chapter is theoretical basis part. First made the connotationof the integration of mergers and acquisitions, the second is the effect of mergers andacquisitions and mergers and acquisitions integration for analysis, finally expounds theresearch situation of domestic and foreign mergers and acquisitions. The third chapter iscase introduction, introduction to mergers and acquisitions both sides of the historicalbackground, business, industry analysis, in the process of competition and mergers andacquisitions and mergers and acquisitions after consolidation arrangement. The fourthchapter for the analysis of merger and acquisition strategy of Wisco. First M&A process of Wisco, and combined with the internal and external environmental analysis of M&Amotivation of Wisco, the second focus of merger and acquisition strategy research, in thefinal analysis the implementation of merger and acquisition strategy of Wisco. The fifthchapter for Wisco merger integration strategy analysis. First elaborates the possibleproblems in the merger integration, then studied the merger integration strategic focus,finally analyzes the merger integration strategy execution of Wisco. The sixth chapterresearch conclusion and prospect. To summarize full text research conclusion, and thefuture research was discussed.Anyhow, Wisco group in the core competitiveness is in merger integration ofThyssenkrupp laser tailor-welded business background, the purpose is to through thisarticle research how to Wisco group after the merger integration advantage resources toenhance the core competitiveness and provide the rationalization suggestion for thestrategic direction.