A Study On Private Banking Development Business For Chinese Commercial Banks

With more than30years of reform and opening, China’s economic develop rapidly,.China’s high net worth population scale expanded year by year, and investment assetsgrew rapidly. Large high net worth population means that our country commercial bankdeveloping private banking business is facing unprecedented good opportunity..Compared with abroad hundreds of years in terms of the development history ofprivate bank, but our country commercial bank the development of the private bankingbusiness is too dwarfed, however just seven years. The bank of China private bankofficially opened in2007,it’s the first one private bank in china. Then, the agriculturalbank of China, China merchants bank, industrial and commercial bank of China, Chinacitic bank, etc. With its pace, set up its own private bank. At the same time, citycommercial Banks are unwilling to lag behind, start to join private banking marketcompetition. So far, our country has dozens private banks, and it keeps a rising trend.This article first describes the concept of private banking. private bank is to providefinancial products and financial services for a high net worth private clients; Then pointsout the article took a large ink to vigorously develop the basic theory of the privatebanking business, provide strong support for the development of private Banks; Then fromthe multiple perspectives analysis the difference between the private banking business andgeneral retail business, points out that the private banking business has a strongprofessional, high confidentiality, the service object characteristics such as popularization;Finally, drawing on the successful experience of developing private Banks abroad and onthe basis of analysis about the present situation of China’s private banking puts forwardsome suggestions of developing private banking business.