| The article studies A company as the objects and the industry range withinCNOOC. A company is the nation’s largest offshore oil development company, it iscurrently the only company involves in the field of designing, procurement,construction, installation-EPCI of offshore oil and gas development. In recent years,the company dedicated to the development of domestic market, and meanwhile toaccelerate the pace of the internationalization development.With the improvement of national economic development and the overallstrength, our country has become the largest oil demand, along with the strategicplanning of the national Marine power dream, it becomes more and more urgent thatoffshore oil engineering develops toward internationalization competition. Therefore,it requires system and effective the study of national Marine engineering internationalcompetitive strategy, on the one hand it is the inevitable choice towardinternationalization, and on the one hand it is to meet the needs of national energysecurity, stable and sustainable economic development objective need, is of greatsignificance.Over CNOOC’s "second crossing" guidelines, A company based on domesticoffshore oil development, and at the same time it is strongly committed to theinternational market. In the field of international market, the company divides intofour big plates: the Southeast Asia, the Middle East, Africa, and the Americas. Thearticle focuses on the strategic development of the international market in the MiddleEast.The article is according to A company for30years of domestic Marineengineering development and nearly10years of experience in overseas competitionpractice, on the basis of the theory of enterprise competition strategy,internationalization strategy and so on, to the present situation of the internationaloperation and internal contradictions; Using PEST analysis method, to the company’sexternal environment, focusing on the Middle East sea industry international marketenvironment analysis; On the analysis of the company’s business environment, projectmanagement, human resources, financial conditions, SWOT theory of internationalstrategy is considered to the company’s strengths, weaknesses, opportunities and challenges are analyzed; Through the SWOT strategy, the article points out thenecessity of internationalization competition, analyzing A company from the overallanalysis and grasp the advantages and disadvantages of its internationalizationdevelopment and management environment, opportunities and threats to theenvironment have A comprehensive and clear understanding of internationalizationdevelopment strategy in the Middle East to provide useful strategy for the futuredesign and implementation countermeasure, and based on the practice of internationaldevelopment, points out that the company’s competitive advantages and disadvantages,put forward suitable safeguards, actively participate in international competition in theMiddle East for A company, stimulate the enterprise biggest potential, and obtain thebiggest profit, provide constructive opinion and the basis. |
