Strategy Research On Service Marketing Qiqihar Dongfeng Honda Brand Automobile Zunyue4S Stores

Along with China’s rapid economic development，People’s material andcultural life has been greatly improved， Consumer ability to continuouslyenhance，Consumption is no longer the basic need that only satisfies people’sliving，But turned to the pursuit of quality of life，Consumption consciousness ismore intense，Automobile consumption into ordinary people’s homes by the"elusive"，Automotive industry has been one of unprecedented prosperity。Facedwith this trend， The domestic automobile manufacturers to enrich their ownproducts, The foreign car brands continue to flood the Chinese market,Customers in the car consumption more diversified,4S shop’s original marketingstrategy is not competitive. Therefore, Develop and adapt to the market andcompetitive trends to meet the needs of the enterprise development servicesmarketing strategy is extremely important, This is the major issue of QigiharDongfeng Honda Zunyue4S stores need to be resolved.Firstly, this paper analysis domestic macro environment, industryenvironment of the operating status of the auto dealers and business areas inwhich external environment on the Qigihar Dongfeng Honda Zunyue4S stores；;Secondly, to understand overview of Qigihar Dongfeng Honda Zunyue4S stores,Service marketing diagnostic, Found eight problems，The theory and methods ofthe SWOT of Qigihar Dongfeng Honda Zunyue4S stores internal environment isanalyzed，Sort out the company has the strengths, weaknesses and opportunitiesand threats facing；Qigihar Dongfeng Honda Zunyue4S stores to develop aservice marketing strategy，At the same time puts forward the service marketingstrategy implementation of safeguard measures.