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The Study On Marketing Strategy Of Beidahuang Fengshou Green Food Franchise Stores

Posted on:2014-02-17Degree:MasterType:Thesis
Country:ChinaCandidate:L J ZhengFull Text:PDF
GTID:2309330452461002Subject:Business Administration
Abstract/Summary:PDF Full Text Request
BeiDaHuang FengShou Green Food Franchise Stores is affiliated to HarbinHarvest Agricultural Products Marketing Company Limited, approved by theBeiDaHuang Group on Commerce, franchising the great northern wilderness ofgreen agricultural products. After many years of product marketing andpromotion, benefits of green food consumption of the great northern wildernesswas gradually accepted, the great northern wilderness harvest benefits of greenfood franchise stores is steadily increasing, but with the increasingly intensecompetition in the market, product, price, promotion has been unable to play itstraditional advantages. Facing intensified competition situation, the greatnorthern wilderness harvest green food franchising shops should adopt marketingstrategies can be achieved in the market-leading? this article through the theoryof marketing and marketing strategy, combined with the business of greenagricultural products market, problems in the analysis of its marketing strategiesand propose improvement measures to effectively promote store businessexpansion. This article on the great northern wilderness harvest agriculturalproducts distribution company great northern wilderness franchise storesmarketing strategy of green food has been studied in depth. First reviewedresearch State; Second, the franchise marketing theories elaborated in shop mode;in the third chapter of the great northern wilderness harvest marketingenvironment analysis of green food franchise stores; the fourth chapter examinesharvest franchise stores marketing strategies developed. This article on greenfood in Harbin harvest agricultural products marketing company the g reatnorthern wilderness harvest franchising stores have a guiding role for businessdevelopment. At the same time, its related concepts and research methods arealso available for reference by other green food specialty stores.
Keywords/Search Tags:franchise stores, green food, marketing strategy
PDF Full Text Request
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