| YIHAIJIALI group as a senior edible oil enterprises, has been China oil as themain sales market situation changes and more and more, the production and saleof edible oil, should be more consumer oriented market as the guide, to adapt toindustry characteristics and market rapid development, and the importanceof China northeast. In the open marketing,where the Heilongjiang group, so there isno YIHAIJIALI group as the Heilongjiang market development. But the understa-nd ding of good group Heilongjiang market environment, consumer situation is notmuch, so the Heilongjiang market of edible oil market environment, consu-mer research in order not to Ka generous YIHAIJIALI group, fish, and edible oilproducts marketing.This paper is the sea group benefits China not edible oil products throughthe analysis of the external environment analysis of competitor analysis usingSWOT generous, fish, edible oil products market advantage in Heilongjiang and theexisting opportunities and challenges, the Heilongjiang market consumer structu-re product authentication method using questionnaire analysis happy group gener-ous fish oil, consumers know, consumer spending habits, consumer knowledge ofcompany presented a generous Heilongjiang fish oil market commodity marketingstrategy of edible costs accounted for by the main soybean productiondepartment; the oil parallel production sales; to soybean oil, blend oil, oil to ensurethe quality of products; to attach importance to the market supply of produ-cts. Not YIHAIJIALI group very perfect sales team and distributor salesteam, but also have one’s own knack in Heilongjiang market’s particularity, thegroup to strengthen business, social product supply, price promotions foodshop, promotion strategy important in, bundle promotions, media bindingAfter analyzing the YIHAIJIALI group of edible oil market in Heilongjiang, toprovide the theoretical basis for the Kerry Group better have a market share, for thebenefit of the fine group of edible oil to play a guiding role. |
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