Risk Management Research Of Geodis Wilson Xiamen Branch International Air Exportation Activities

Freight forwarding has become one of the most vigorous and active industry in Chinaeconomic field.Freight forwarders play an important part in economic development,there isenormous room for growth.In import and export trade,international freight forwarders widelyengage in the air,ocean,road shipments transportation which promote the success of import andexport trade.International freight forwarders generally need improvement in professional servicestandard and risk awareness,etc.As the development of natural environment, diversification ofcustomer demand and the extension of scope of transportation services,the risk increasesinside and ouside freight forwarders.Financial crisis lead to commercial depression.Freight forwarders which are lack of thecapability to withstand risks are weeded out.Freight forwarders which were not eliminatedalso received a heavy blow.Financial crisis push most of the freight forwarders to pay greatattention to the risk inside and ouside and gradually set up and improve risk management systemwhich will provide for a well-found planning in quickening competition in the market whenthere is economic recovery.This paper take Geodis Wilson Xiamen branch for an example.Recognize, appraise the riskin internatioal air export shipments,then put forward countermeasures.Above all, this paper begin with stating the background, significance，then make a thoroughreview of related theory both home and abroad.Then,this paper elaborate the necessity of risk management in freight forwarders base onthe related theories of risk management and international freight forwarding.This paper discussthe necessity of risk management from three main respects:they are external economicenvironment,natural disasters&the characteristics of operation.Next,this paper take Geodis Wilson Xiamen branch as an illustration, distinguish the risk ininternatioal air export shipments.In view of interested relevant parties and business process,from these angles,the main risk in international air export shipments is divided into internal riskand external risk.Risk indicator system is set up base on subdivisional programme.Then a evaluation model is built,.risks are quantized.In international air exportshipments,the factors of evaluation are complicated,stratified,fuzzy,it is hard to quantize them.Inview of these characteristics,this paper adopt the theory of fuzzy comprehensive evaluation tomake out and then quantize the risk.Assign the weighting factors by using analytic hierarchy process (AHP) in evaluation process.At last, general risk countermeasures are described.In regard to these risk evaluation results,this paper put forward corresponding management measures.