The Design And Analysis Of S Company For Marketing Model

S Corporation is an entrepreneurial high-tech company specializingin R&D and sales of cloud computing products. The company has a clearbusiness development plan, and that is technology products, industrialproducts and industrial capitalized. After three years of research anddevelopment, the company in the cloud formed a centralized clouddesktop, desktop products and distributed products as the core, cloudcomputing platform, cloud security, cloud storage, cloud managementsoftware for the complete product system ancillary products, the basicrealization of the technical product stage.S Corporation focuses on the next stage is to achieve productcommercialization, which means that the product is to continue to sell out,and in the process become bigger size of the company, and ultimately theformation of industrial operations. But a few years ago mainly becausethe company is in the product development stage, on the whole is a lightweight product development and product marketing, so far true to theneed for large-scale product marketing stage but found the lack ofappropriate marketing strategy, marketing personnel and marketingchannels. If you cannot solve the problem of product marketing, ourproducts not only cannot achieve the goal of industrialization, and evenendanger the company’s survival.In this case, by analyzing the company’s own situation and industrybackground, the S Corporation to design a suitable marketing model tobecome a very important issue. The first study of this subject from theanalysis of the company background and macro background to start, find out the company is currently in the marketing problems. Then use thebusiness model and marketing aspects of the relevant theory, thecompany’s value proposition. Around the value proposition of thecompany’s target customers and customer segments, in order to clear thecompany’s main source of income. At the same time the company cantake advantage of core resources as well as an important business partner.Based on the above, the use of appropriate marketing management theory,and research for the S Corporation to develop a reasonable marketingstrategy, design appropriate marketing programs and marketing channels.