The Research Of ERP Management Software Industry Chain Upgrading Strategy

As China’s economy and its informationization construction iscontinuously developing,so is the informationization demand of itsenterprises.These enterprises now have placed higher requests on domesticsoftware vendors,especially management software ones than before.From aglobal perspective,China’s management software industry is still in theascendant while their foreign counterpart has dominated the market. Beingminor players in the market of management software,China’s localcompanies are faced with a series of difficulties and challenges.To answer the above questions,the author has taken Hand EnterpriseSolutions as an example and analysized its challenges and solutions byadopting the theories of comparative advantage and international marketsegmentation and introducing knowledges of marketing and strategicmanagement from the global perspective.Firstly,the author has presentedthe challenges facing Hand Enterprise Solutions after demands of international and domestic market comparing it and its rivals.And comingto a conclusion that Hand must upgrade its position in the ERP softwareindustry chain.Then the author uses the method of SWOTanalysis,systematicly analyze the company’s strengths,weaknesses,opportunities and threats，then make a decision that Handshould upgrade its sevice ability to promote its industrial chain upgradingprocedure.At last,the author gives some detail measures to improve itssevice ability.The purpose of this dissertation is to clear Hand’s industry chainupgrading strategy. Hope Hand starting from the downstream industrychain, continue to strengthen their competitive advantage, access toservices, technologies, products, brand breakthrough,and gradually shift tothe upstream industry chain, and gradually realize subordinate position inthe market by the transition to a strong position.Also hope that China’smanagement software industry can seize the opportunity in this wave ofinformation technology to seek their own development.