The Research On Private Banking Business Development Strategy Of Chinese-funded Bank

With the rapid development of economy in China, theaccumulation of social wealth becomes quickly， the wealthmanagement of high net worth clients and the service demand isbecoming more and more diversified because of the increasesrapidly of rich population. The market of private banking in Chinaalso present a huge potential， it attracts all kinds of financialinstitutions have to land in China private banking domesti c andoverseas.The bank of China announced the formation of private bank in2007since domestic regulators mentioned "private banking"concept for the first time in2005, it can be seen that there are19Chinese-funded banks to set up private banking department now.The first private bank department was established since seven yearsago， Chinese-funded bank based on the experience of the foreignbanks in the field of private banks，Combined with the preferences and characteristics of its high net worth clients. Accumulated quiteproductive experiences in the cultivation of the customers, brandpromotion and the exploration of service mode，etc.Although foreign private banks compete for the Chinese market，when it comes to network covered cities，the impact of financialcrisis on the brand，customer preferences and relations. It is obviousthat the private bank of China have a lot of advantages， evenincluding the service level and onshore operations.The author analyzed the current status of the development offoreign private banks and Chinese-funded bank. What is more，theauthor analyzes the advantages， disadvantages，opportunities andchallenges of Chinese private bank in depth. He deeply studied thedevelopment strategy of the private bank about clients，markets andproducts. At the same time he discussed the service mode andexamination mechanism of Chinese private banks through hisdecade years experiences in high net worth customer service andexperience in5years in private bank. Of course he put forward hisown thinking about the problem of private bank in the future.