An Empirical Analysis On The Influence Factors Of Partici-pating Behavior In The Recycling Of Cell Phone Waste

With the rapid development of economy, the electronic products are closely related tohuman life. With the development of science and technology changing rapidly, update speedof electronic products is increased, resulting in a large number of waste electronic products.Among them, the mobile phone as the highest popularity rate of electronic products, the speedof renewal is faster and faster, mobile phone is becoming more and more short-life-cycle,creating a large number of discarded mobile phones. And the discarded mobile phone containsa lot of chemical elements, heavy metals and other harmful substances, if not properly treated,may cause pollution to the environment, and caused great harm to human health. At the sametime, the waste mobile phone contains high economic value of the precious metal such as gold,silver, copper and lead, discarding without processing may cause the pollution to the envi-ronment, if can be recycled to be used, not only conducive to the sustainable development ofeconomy, but also relieve the contradictions between reserves of natural resources and eco-nomic development. Therefore, the study of discarded cell phone recycling is imminent.Young people as the main force in current mobile phone consumption, diversification ofuse function and fashion of appearance with strong demand, change the cell phone frequentlythan other people. Therefore, to young people as the research object, studying the influencefactors of the discarded cell phone recycling behavior, has a great help to improve the recov-ery rate of waste mobile phone. In this paper, the research on consumer recycling behavior tocarry on the literature review at home and abroad, a theoretical model was established basedon the theory of TPB, and the model proposed in this paper is proposed. Through the ques-tionnaire survey of young people waste mobile phone recycling behavior, using SPSS19.0statistical analysis software for correlation analysis and regression analysis to research hypo-thesis, this paper draw the conclusion: the attitude, subjective norm, individual consumerconcept, perceived behavioral control and environmental knowledge have a significant posi-tive influence on behavioral intention, and the influence degree gradually reduced; while theexternal environment do not have a direct impact on behavior intention. In addition, throughvariance analysis of demographic variable and the significant influence factors, it is concludedthe relationship between demographic variable and the significant influence factors. Finally,according to the research hypothesis testing results and conclusions, propose suggestions toimprove the youth waste mobile phone recycling behavior.This paper uses empirical analysis to research the influence factors on youth participa-tion in discarded mobile phone recycling. It can provide a proposal to promote waste recy- cling behavior and improve the youth waste mobile phone recycling rate.