An Empirical Study On The Influence Of Waste Electrical Recycling Program For Chinese Enterprise Customer Satisfaction

With the increase in the number of waste electrical appliances, theoretical research related to the recycling of waste electrical increases; and with the improvement of management level, the research and application of customer satisfaction more and more deeply, In the recycling of waste electrical mechanism, mainly studies the recovery plan, implementation conditions, WEEE recycling program in the issue. Japan established the theory system into the recycling of waste electrical, Europe and the United States to establish the value system of recycling waste electrical and electronic equipment, WEEE recycling market analysis report. With the increase of new products and still in the implementation of new policies, the market to produce a lot of waste disposal of waste TV sets, TV has become a major obstacle of industrial development, people rarely buy old TV, enterprise for the old TV recovery and no economic benefit and social benefit, television’s recycling has become a major problem facing consumers and producers.This paper mainly includes:first, research related theory of recycling waste electrical and electronic equipment and research satisfaction, including recycling waste electrical and electronic equipment, the model of customer satisfaction and customer satisfaction factor theory; second of waste electrical appliance recycling program status, including recycling program implementation status and recovery plan; third, establish the customer satisfaction model and research hypothesis, including the concepts and variables definition, research hypothesis and model, variable measurement; fourth, research data collection, including questionnaire, sample description, data description; fifth, data analysis, including factor analysis and reliability test, structural equation model, the control variables in each research variable analysis.This paper proposes the following countermeasures to strengthen the research on customer satisfaction, enhance the recovery plan propaganda, improve enterprise recycling initiative, the introduction of social forces to jointly develop the waste electrical appliance value. At the same time, the following suggestions for the future study, research methods need to be further improved, the factors influencing customer satisfaction needs further exploration, theoretical basis of the model needs to be further deepened.The empirical study on the recycling of waste electrical plans of customer satisfaction, help to improve China’s recycling of waste electrical theory system, help to construct the theory of customer satisfaction model, helps to promote the development of recycling waste electrical and electronic equipment industry in china.