Research On Development Strategy Of CCCC Third Highway Engineering Co.Ltd

With the rapid development of economy in china, the transportation industry inchina has a rapid development. The globalization and multinational corporations havedriven the production elements achieved optimization configuration and re-integrationin worldwide. The national economies has achieved a combination of competition andcooperation situation. At present, transportation industry in china must accelerate thepace of development and transformation of economic development mode, push thetechnological innovation, to form a competitive industry. Now the transport industryhas to analyze the changes in environment carefully, strengthen the study and practiceof strategic development.Paper based on CCCC third highway engineering CO. Ltd, on the basis ofliterature of business strategy and the transportation industry. With the development ofindustry characteristics, this paper analyzes the current development of the transportindustry. Paper has a detailed analysis of the external environment in CCCC thirdhighway engineering CO. Ltd. Using PEST method to analysis the politicalenvironment, economic environment, socio-cultural environment and technologicalenvironment; using VRIO competitive model to analyze the internal competitiveadvantage; using SWOT method to analysis of the internal and external environmentof CCCC third highway engineering CO. Ltd, to find the internal strengths andweaknesses, external opportunities and challenges. In this paper, analysis the businessexpansion, overseas development, leading technology and risk managementrespectively, and proposed the detailed planning and security system. This paperhave developed a development strategy for CCCC third highway engineering CO. Ltd,and will set an example in transport industry.