Overseas Strategic Research Of The CCCC Second Engineering Company

In recent years by the country further implementation of the "going global" strategy,China's overseas project contracting business has been rapid development,especially the development in the Middle East,Africa,Latin America and Southeast Asia with great speed.Competition in the domestic market is gradually losing its advantage in CCCC Second Engineering Company Limited,as a level 3 subsidiary of the CCCC,which having a high qualification in the construction sector,but also actively respond to national call to go abroad,in the above areas occupy a certain market share.although with the broad prospects in the international market,the construction industry has a increasingly fierce competition in the international market.In the face of opportunities and challenges,timely adjustment of enterprise development strategy is particularly important for CCCC Second Engineering Company Limited if it wants to keep the advantage in the fierce international competition in the market.This paper mainly use PEST analysis to analyze the macro economy from four aspects of political,economic,social,science and technology,and use Porter's five forces model to analyze competitive environment in overseas construction industry.through in-depth internal investigation,access to understand the history and overseas business situation of the CCCC Second Engineering Company Limited,and to conduct research enterprises resources and capabilities,and then summed up the company's core competitiveness lies.finally being based of the external environment opportunity,threat,advantages and disadvantages of the company with the SWOT analysis,this paper put forward the company's corporate-level strategic and business level strategy,and propose the implementation of safeguards overseas development strategy from the height of the strategic thinking about organization structure,resource,corporate culture,risk factors such as its influence on corporate strategy implementation process.Although the CCCC Second Engineering Company Limited has been the research,object,it most exist in this area of state-owned enterprises generally common.Based on the current domestic economic downturn and the phenomenon of growing production capacity significantly,this paper has a certain reference and guidance meaning for enterprises to enter the field,while further enriching the the theoretical study of state-owned enterprises in overseas engineering business development strategy.