Research On The Positioning And Planning Of The Project Of Baoding Huibo Square

In Baoding, on the basis of urbanization, integration of the Beijing-Tianjin-Hebeiregion policy of gradually to Baoding commercial real estate market brought newdevelopment opportunities. High and new technology development zone in the futurewill become a community of high-tech talent and low carbon ecological civilization ofthe new district, by the government and the high-tech enterprise, has hugedevelopment potential.With the case of Baoding Huibo Square project, includes a focus on business,shops, offices, apartments for different type of sales property market supply anddemand and the analysis of characteristics of the customer. To the macro environment,business and market characteristics was analyzed at first. Due to the comprehensivefor residential and commercial projects, particularly in view of the businessenvironment for the consumer survey and merchants to interview, and class propertyfor investors to sell for the project research, calculated the basic orientation, planningin the project. On the basis of the whole project positioning, with focus on business,shops, office buildings, apartment as the main body of the grade and subjectorientation, planning and product planning.In the process of analysis and research, with the method of combining thequantitative analysis and qualitative analysis, the widespread adoption of marketresearch and case analysis. Through the statistical analysis of data, as well as thecomparison of different features, it is concluded that this project has a guidingsignificance to the research results. At the same time, through the analysis of relatedcases and could be a reference to this project.For the project itself, the research helps the project grasp the chance of the policyperiod, a more reasonable location planning; Also help to avoid due to surging marketunder the new policy to stimulate enthusiasm of impulse, avoid blind high-endpositioning and investment planning. This case analysis can also be used as acommercial real estate project investment planning and analysis of actual case, theabstraction of the related theory of abstract process, contribute to the further perfectand enrich theory, so it is with practical significance.