Study On The Operation Strategy Of Jingdezhen Ceramic Creative Products Market

Porcelain, synonymous with the China. Wherever you go in the world, themention of porcelain (China) natural people thought China, think of porcelain.However, today, when you go out of the country, in Europe and North America,ceramic is no longer synonymous China. In the luxurious boutique, almost cannot find traces of China porcelain; on the contrary, in China market, shops filledwith from Italy, France and Japan and other countries of the high-grade porcelain.Domestic porcelain can be put in a low in the grocery store, porcelainencountered hitherto unknown difficulties.This paper takes G company as an example, starting from the Jingdezhenceramic products of creativity, research of Jingdezhen ceramic products fromtraditional products go to creative products and creative products road, how tomake Jingdezhen ceramic products of youthful charm; research we will explorethe connotation of ceramic culture, the use of ceramic culture, cultural relicsadvantage, backing together with the brilliant ceramic culture of Jingdezhen, weput good promotion out the flavor of the times of the products.This article through to the Jingdezhen ceramic traditional products customerattitude, and customer satisfaction creative ceramics. Summary Jingdezhen iscurrently the majority of ceramic enterprises with the plight of the status quo;compared with other countries and regions of ceramics, Jingdezhen ceramicsresearch with descriptive study method of creative road. Method for analysis ofthe operation of the market strategy with qualitative analysis, by analyzing themacro environment, market environment, the internal environment, combinedwith the theory of SWOT, and then use Potter’s five forces model advantage,disadvantage, opportunity, threat, target market, market positioning. Study on theoperation of the market strategy deployment of Jingdezhen ceramic creativeproducts from the operation strategy of G company. In this paper, the expectedgoal is: to discuss and research method gives Jingdezhen ceramic creative road of Jingdezhen ceramic creative products; summarizes a set of practical and feasiblemarketing strategy.This article altogether divides into six parts, namely: introduction, ceramiccreative product concepts and related theory overview, ceramic industry and theanalysis of the present situation, Jingdezhen ceramic creative thinkingdevelopment and research, G company creative ceramic product positioning, Gcompany creative ceramic products market operation strategy and research. Inthis paper, which will eventually solve the problem: focus on the traditionalJingdezhen ceramics characteristic, taking G company as an example, the moderncreative with combination of traditional Chinese culture. Develop the creativefashion modern Jingdezhen ceramics;the operation of the market do a good job, make Jingdezhen ceramics newcoruscate charm, the porcelain carry forward, let the world to respect china!...