Jingdezhen Ceramic Industrial Upgrading Strategy

Jingdezhen porcelain has a long history and profound culture. Jingdezhen has its unique historical and cultural resources to become a world-famous porcelain. However, with the reform and opening times of rapid economic development and social progress, and domestic ceramic production areas other than the Jingdezhen ceramics industry has shown a gradual decline in the embarrassing situation. How to get rid of status as soon as possible, to revive industry prestige, porcelain every person should actively consider.The authors use the knowledge learned while studying to Jingdezhen ceramic industry as the main object of study, the use of a systematic analysis and comparison method of combining the first basic theory and the related domestic and foreign research the status of the definition and elaboration then introduces the Jingdezhen ceramics industry home and abroad and the status and trends, followed by use of the Porter Five Forces and SWOT analysis tools such as professional Jingdezhen ceramics industry in which the analysis of internal and external environment to identify themselves Jingdezhen ceramics industry advantages and disadvantages, and clear the Jingdezhen ceramics industry threats and opportunities, thus the basis of this analysis is proposed to upgrade Jingdezhen ceramics industry strategic approach.Strategy development is in full use of their advantages on the basis seize the opportunity to go through the adjustment of industrial structure, promote the cultural and creative industries and the formation of strategic alliances production and research of technological innovation, promoting industrial upgrading Jingdezhen ceramics. And development from a strategic height, environmental protection and resource use factors into consideration, for the sustainable development of Jingdezhen ceramic industry were more in-depth thinking.