Research On The Eco-agriculture Tourism Development Strategy Of Zhangjiakou City

In recent years, the tourism industry is thriving, the existing tourism projects hasgradually failed to meet the market demand, and thus the emerging ecologicalagriculture tourism in rapid development time. The modern science of ecologicalagriculture tourism combine eco-agriculture and leisure travel with the product,equipment and space through the countryside, such as the cultivation of agriculturalproducts, eco-agriculture demonstration garden rational use and development,allowing visitors to experience in agricultural production and consumption sites, onthe one hand to improve agricultural establishments revenue and increase farmers’income; on the other hand to achieve the ecological protection, promotion of humanresources in rural areas, the effect of agricultural knowledge popularization.This article through the home and abroad ecological agriculture, and agri-tourismrelated literature, consider domestic and foreign research status and related conceptsof ecological agriculture tourism, to determine the theoretical basis for research. Theresearch methods and technical routes mainly in the first two chapters. Secondly, inthe third, fourth, fifth chapters study Zhangjiakou ecological agriculture tourismdevelopment status, using factor analysis and cluster analysis Zhangjiakou ecologicalagriculture tourism resources evaluation, to set the focus on the development ofecological agriculture tourism area; Finally, in Chapter VI for ecological agriculturetourism Zhangjiakou problems and resource distribution made strategiccountermeasures about product competition, the role of government, tourist marketdevelopment, transportation facilities, and personnel training.Zhangjiakou is a city that take ecological agriculture as the main mode of urbanagriculture, since the city has very rich tourism resources, and rich cultural resources,but also has a stable source markets, making it with the development of ecologicalagriculture tourism unique advantage. Based on the actual situation of ZhangjiakouCity, in order to tap the potential inherent ecological agriculture tourism, through theagricultural resources, ecological resources, tourism resources, economic four aspectsof scientific evaluation, looking for its future growth patterns and resource advantagesinto competitiveness, thereby expanding ecological agriculture tourism in thedomestic market, increasing agricultural income and comprehensive income ofZhangjiakou City, and through sound strategic planning to achieve its healthy andrapid development.