Marketing Strategy Of Tourists Preferred Tourist Destination On The Island

Tourism is known as the "gold industry" or "sunrise industry", in today’s society with the rapid development of the economy, people’s living is greatly improved, so that the tourism industry has been full of development. Tourist destinations plays an important role in driving economic development, as seaside tourism development project extends island tourism, the tourism industry has gradually become an especially worthy of attention. Destination Marketing is an important part of tourism marketing, is to travel to all relevant stakeholders and tourism as a whole marketing. Future trends in tourism destination marketing is the marketing theory with the actual situation in the tourist market for effective marketing. Currently, the strength of tourism competitiveness from traditional tourism enterprises increased competition among tourist destinations to the overall strength of the competition. Therefore, the market continues to develop, more competitive today, a regional think success is inseparable from the development of tourism marketing. The key to success lies in destination marketing is able to accurately locate tourists travel consumer preferences, this article from the perspective of tourists prefer study Zhoushan Islands Tourism Destination Marketing strategy. Zhoushan is very rich in natural and human resources, especially in complex natural environment, creating its become a famous tourist destination. Zhoushan island as a tourist destination in order to develop tourism type will be restricted by many factors, which requires a scientific and effective marketing strategies for guidance. In this paper, Zhoushan visiting tourists as the research object, analyzes consumer behavior preferences of tourists, through the development of tourism marketing research status Zhoushan Islands, discovered Zhoushan Islands tourism destination marketing process problems and deficiencies, proposed for visitors preferences Zhoushan Perspective Islands tourism destination marketing strategy, from the perspective of the study tour tourist destination island played a valuable role. I hope by doing research in this article, can play a role in promoting the development of Zhoushan Islands.