Research On The Influencing Factors Of Tourists' Awe Emotion From The Perspective Of Tourists' Perception

In recent years,there are more and more researches on the emotions of tourists during their travels.Among them,awe is a positive emotion that has an important influence on tourists.The generation of awe emotion is helpful to enhance the experience and behavior of tourists in the process of traveling.However,in the research on tourism,most of the relevant literature focuses on the research on the impact on tourists,and there is a lack of exploration on what factors in tourism destinations affect the awe of tourists.The main purpose of this study is to explore the influencing factors of awe emotion of tourists in tourism destinations through the analysis of network text data and the research method of grounded theory based on the perspective of tourists' perception.Grounded theory is a kind of can throughout the entire research methodology,including the data collection from the beginning,after the screening to the screening of encoding data,finally carries on the analysis,extracted from the encoded results,a more theoretical significance,or model,the relationship between the process need to initial data and finally the theoretical model of continuously,to ensure that the final model will be improved.The most important step in the research process is to encode the data,which is divided into three coding stages.That is,open coding,axial coding,theoretical coding.In this study,through the coding analysis of three stages of open coding,axial coding and selective coding,the composition of influencing factors of tourists' awe emotion in tourism destinations from the perspective of tourists' perception is obtained.Before travel or environmental cognition,resource base,landscape features,ambience,swim after harvest five main categories and the scenic area of the image or reputation,tourist their own interests and hobbies,scenic area of the natural resources/natural phenomenon,the scenic area culture resources,artificial resources,facilities,landscape mysterious/exploratory,landscape,landscape with a long history and landscape coordination services in one of the strange grandeur,swim,swim,swim to participate in the activities of the people you see in,swam in the experience of spiritual beliefs,spatial characteristics,tourists' knowledge acquisition,tourist scenicspots of spiritual comfort,feeling 18 initial categories of tourists.Through the analysis of the encoding of this research from the tourist to travel to travel before the three stages of the five main categories for correlation analysis,establishing tourist destination before the tourists from the tourist to travel to travel after the fear of emotional factors in the model,the model is mainly show the destination before the tourists from the tourist to travel to travel after three stages of fear of emotional factors.At the same time,according to the awe prototype theory and the emotion evaluation theory,the influencing factors of tourists' awe can be divided into two categories: external situational factors(pre-tour cognition,resource base,landscape or environmental characteristics,atmosphere building)and internal situational factors(post-tour harvest).Among them,the external situational factors are the most important factors affecting the awe of tourists.In the end of this study,the importance of each category is reflected according to the coverage of each initial category,and then the key points to promote the awe of tourists are pointed out,so as to provide targeted Suggestions for the management and operation of tourism enterprises such as the government,developers and investors of tourism destinations.