| Tourism is an information-intensive service industries, with tourist information to bewidely disseminated Internet technology, more and more tourists travel by means of a virtualcommunity to share travel experiences, exchange ideas, travel companion. A virtual communityis gradually integrated into the travel enthusiasts life, in addition, tourists should gatherinformation before travel and virtual communities let them to share travel information and so on.With the popularization of network technology, tourism is bound to become a virtual communityonline community frequented by tourists.However, the main problem faced by many domestic social community site is communitysticky enough, a lot of users access and use the virtual community is just a one-time, temporary,and lack of sustained willingness to participate.Bu in social networking site view, to maintain acertain number of the user is the basis for its sustainable development. So how to prevent churn,mining user information, enhance user stickiness issues become the focus of the major sites.Firstly, the paper study the background on the topic, research significance and domesticliterature review related theories and research methods and theories of the present study in detail,design for subsequent empirical research questionnaire opinions and put forward for theoreticalgroundwork.Secondly,select typical tourist virtual community of Internet to collect user data,.Based onthe review of the related literalness,combined with the character of tourism virtual communitiesand integrated the ECM-IS model to propose the impacting factor model.Thirdly,use the structure equation model to make a empirical analysis of the model,theresults are as follows:the continuous use will has obvious significance on user stickiness and theperceived usefulness, perceived ease of use, perceived conversion cost also affect use will.Finally, the conclusion of a comprehensive web site user perspective and from theperspective of virtual tourist community, summarize the existing problems and puts forwardrelated suggestions, and make contributions to the development of China’s tourism virtualcommunity. |
