Research On Market Value Management Of Chinese Forestry Listed Companies

Market value of listed companies is of great importance: the level of market valueresponse the strength of the company and the size of the wealth of shareholders directly. Also, itaffects the amount of access to capital, the size of the cost of financing directly, and thus affectthe allocation of resources. Because of this, the market value of listed companies is more andmore attention by shareholders and other investors, also by the wide attention of the society. Inthis background, based on the theory of value management derived attaches great importance tothe market value of management by the listed company management, and the evaluation ofcompany and management capability index system is also constantly improving in exploration.But compared with other industry, there are many problems, such as growth of value is slowand refinancing, especially the stock refinancing rate is slow and so on, presented in the forestrylisted companies.Based on the theory of evolution of the value management, this paper analysis thenecessity of market management in forestry listed companies, thus takes routine evaluation andindividual evaluation to market management in forestry listed companies, finding that thesurface problems of the market management in Chinese forestry listed companies mainly comefrom the thin main business profit, leading to difficulties in value management and valuerealization. The deep reason is that the ecological benefits cannot be defined as operatingrevenue, and forestry listed companies can only get amount of compensation through thefinancial aid, thus limiting the value management and value realization. If continue the pattern,it will be difficult to fully reflected value in forestry listed companies, to optimize the allocationof resources in forestry industry, and will affect the development of forestry industry, which isagainst the construction of green China.To change this situation, it is necessary to deal with the following aspects. First, the policymakers must consider that the income which comes from the supply of public goods should notonly be monetized confirmed, but also be confirmed by the market; Second, forestry enterprisesmust be vertical integration, and expand to the high correlation of the second and the thirdindustry, and seek higher economic benefits; At the same time, the forestry listed companiesshould also moderate the diversification, such as expand the forests economy and economicforest.