The Impact Analysis Of Operation Capabilities For O2O Start-up Businesses Financing

O2O mode is considered to be a common and important current change of enterprisemanagement in China’s business model attracted popular attention. Unlike traditional pureonline mode or offline mode, O2O enterprise realities of consumers to shop online to offlineservices, emphasizing the Internet online and offline retail integration and interaction,emphasizes the consumption of closed-loop business operations, products, operations andservices operations, showed remarkable growth potential. And because the O2O modeoperation, that online and offline businesses require substantial resources, demand forfinancing is more urgent than the traditional model of enterprise.On one hand, O2O enterprises are mostly at the beginning, it is difficult to providesufficient operational data of financial statements to help businesses successfully completefinancing. On the other, the O2O mode operations will create greater demand for financing,which requires analysis of the impact of business financing O2O operation capabilities, tohelp finance more comprehensive consensus in the parties from operation capabilities.However, most of the short development time of start-ups, there are inevitable early fastdevelopment and drastic adjustment of business uncertainty, lack of financial resources andinputs, then if the calculation and analysis of debt and profitability of enterprises, not onlyunable to provide detailed enough financial data, lack of even basic financial data also exists.So compared to debt service and profitability analysis, O2O operation capacities for hopeO2O for starting enterprises ’ financing business enterprises as soon as possible, assess O2Ocapacity to promote venture capital financing behavior is even more effective, analysis O2Ocapacity impact on financing is also more necessary, while also adopting targeted measures toquickly improve the O2O operation capabilities.Paper described has O2O mode of operation features, O2O development status and O2Ostart-up enterprise financing needs, from business behavior (marketing capacity, and tradingcapacity, and consumption experience), and products design (business logic, and operationexperience, and data service), and organization culture (innovation capacity, and Diegogeneration capacity) and operations support (learning training, and mass system, andimplementation monitoring, and customer service shipped dimension, and site service, and data of capacity) four a aspects of capacity analysis O2O operation capacities on start-upenterprise financing of impacts, Proven operational competence O2O impact is crucial to thesuccess of start-up finance, O2O start-up financing where the authors of this paper and casestudy analysis from case verified O2O in all aspects of operations impact on start-upfinancing.