Research On The Development Strategy Of Wanli Environmental Protection Company

In order to achieve sustainable development, the Chinese government hasbeen increasing emphasis on environmental protection work, the environmentalprotection industry in China will greet the new opportunities. To the Wan Lienvironmental protection Company(hereinafter referred to as "the Wan LiCompany")which mainly engages in solid waste disposal, how to formulatesuitable development strategy, constantly improve the overall strength of theenterprise, fast-predict the market trend, make the enterprise can take advantageof the new development in this moment that the environmental protection marketis filled with new challenges and new opportunities, is the most important issuethat the enterprises need to pay attention to.In modern business management, the business development strategy plays akey character, and is inalienable with every steps of the enterprise. Thisdissertation will start from the economic, society, politics and environmentalmarket of Heilongjiang Province, using modern theory of the enterprisemanagement, to study the development strategy of Wan Li Company in the wastedisposal industry.Firstly, the general developing situation and questions of the Wan LiCompany are described, also with its trade characteristics. Then, PEST is used toanalysis the outside environment of the Wan Li Company, including politics,economy, society and technology. Afterwards, the foreground and structure of thewaste disposal market are predicted. By way of analysis with outsideenvironment chances and threatens, the conclusion that the outside environmentchances which the Wan Li Company facing is more than threatens is reachedNext, used SWOT matrix tool to analysis the Wan Li Company’s internalenvironmental factors (strengths and weaknesses) and external factors(opportunities and threats) for the matching analysis, suggested thatgrowth-oriented strategy(SO strategy) mainly to the diversification strategy (STstrategy), supplemented by the development of strategic direction.Once more, Wan Li company to ensure the overall development strategy toachieve, focusing on choose the path of implementation of the strategy of business development for the intensification and integration, including theestablishment of business relations, project technology upgrade, business modelsdiversification, and new market development, integration will start form thevertical and horizontal. On the basis of the development path to choose a goodbusiness, given the implementation of initiatives by improving businessprocesses, to strengthen technical cooperation and the rational allocation ofresources, and improve personnel structure, extending the chain of businessdevelopment, etc., and then progressively achieve the business developmentstrategy of the Wan Li Company...