Research On The Development Strategy Of The ICBC Credit Card In Heilongjiang Province Based On Horizontal Alliance

For the expansion of the industrial and commercial bank credit card inHeilongjiang province area development scale, improve the current situation inthe province ICBC credit card market saturation, living card with low rate,increase the competitive ability, enhance the brand effect, the reference model ofdomestic and international commercial trade marketing mode--cross industryalliance, combination of Heilongjiang Province, the credit card market situation,put forward a new credit card marketing mode--credit card industry alliance.Through the understanding of domestic and foreign industry alliancemarketing mode, and examples of other domestic banks and individual businesscooperation, to build a consistent with the Heilongjiang ICBC Peony credit carddevelopment trend of cross industry alliance mode.Through the contrast and the analysis of the data of the credit card,combined with the status quo of Heilongjiang Province Industrial andcommercial bank credit card business, currently on the market for credit cardcustomers demand, this thesis segments the Heilongjiang Province Industrial andcommercial bank credit card customers, and two different marketing scheme isproposed according to the customer’s consumption needs, a is the card quantityas the goal in the low-end marketing mode, one is to consumption as the goal ofhigh-end marketing mode. In the project implementation process, first of all tothe capital city of Harbin is the marketing pilot, received satisfactory results afterthe province launched the other two cities, and in different market environmentto the two city to make corresponding adjustments to adapt to the lo calenvironment and marketing, the peony credit card business in Heilongjiangprovince can steadily.