Study On Marketing Strttegy Of Songjiangcheng House

Real estate industry is now fully market-oriented industry, the project’s rapid salescollection is the basis of real estate enterprise work, when the market environment is bad overallenterprise marketing strategy is very important, how to specific market segments, effectivelypromote the target market is the real estate enterprises need to think about. this article firstanalyzes the current domestic macroeconomic situation and domestic real estate industrydevelopment present situation, specific to the tianjin market and house market present situation,and then to songjiangcheng houses project as an example project the original marketingstrategies are analyzed, according to the policy adjustment by the market reaction, according tothe current market reaction through the STP analysis of ensuring target market, the suggestionsfor improvement are given from the aspects of4P marketing strategy, finally,according to theproblems reflected in the process of project marketing, ensure the whole process of projectdevelopment of real estate company to provide support for the marketing.