Business Risk Identification Of Chinese Private High-tech Enterprises In Europe

With the further development of global economic integration, as of1990s, theeconomic development considered not only related to one country or region but globalreflection, in terms of market expanding, especially since the new times, the popularityof the internet to promote the worldwide economy much more quickly, a number ofinternational companies are facing the risks and challenges daily from different regions.Since the financial crisis in Europe in recent few years, trading especially importationby Europe has been decreased significantly, China as the EU ’s largest trading partnersuffered from it, for instance some small and medium size enterprises which rely onexportation business model are facing great survival crisis, meanwhile some domestichigh-tech enterprises wanted to take the opportunity launch their business in Europe,Investment and localization development could promoting company’s internationalbusiness operations, whilst, some experienced unprecedented difficulties ininternational development, especially for the impact of the political, economic, culturaland other aspects of development faced the company, which leads some high-techenterprises those not fully analyze the pros and cons of investing failed during theprocess.Obviously, the enhancement of the global economic has attracting sometraditional trading enterprises of China for international business, however, due to itslimited international business knowledge may facing many uncertainties risk in theprocess of internationalization, we should clearly realize that no matter risk came frominternal or external environment, international development should be the future forhigh-tech companies, however if the risk cannot be controlled, the consequences couldbe disastrous, under such conditions require time to time risk control model,but thekey is that to identify the risk at first stage.The development of Chinese high-tech enterprises in the EU is one of the researchobjects of the paper, through the systematic analysis of the EU’s economic, politicaland cultural environment, as well as considerate of the characteristics of high-techenterprises of China to build a risk identification catalog with regional localizationfeatures by using international risk perception model. To calculate the quantitative riskindicators for risk weight by using AHP theory. To standardize China high-techenterprises risk identification process in the EU. Hope it could for assist somehigh-tech enterprises wish to develop in EU as well as for other places.