Study On Marketing Strategy Of The Third-party Testing Service Of Company F

Recently, the domestic industry product quality accidents frequently occur, andhow to explain the causes of these accidents, need government background inspectionagencies to provide test reports quickly and effectively. But in these crisis, theindifference to the market response, bureaucracy, low efficiency of the governmenttesting agencies made their credibility questioned. These questions make public callfor the participation of the third party testing institutions. Therefore, for company F,domestic market testing will be a piece of blue ocean.The third-party-testing center of company F, as a large public testing platform,using high technology, can provide product testing, inspection, certification, orsolutions in the field of consumer electronics, and especially in the field of productquality analysis and identification, and has accumulated rich and valuable experience.Therefore, when facing with domestic testing market demand, the third-party-testingplatform of company F, is in urgent need of effective marketing method, in order toquickly cut into the domestic testing market and build its own brands, or even obtain astable market share and profitability.This thesis takes the third-party testing service of company F as the researchobject. First of all, this thesis, by using PEST mode and Potter’s five forces model,analyzes the present business and the business environment of company F; secondly,through the study of brand inspection and testing institutions, this thesis analyzessome typical marketing cases in the field; finally, this thesis uses the SWOT tool toanalyze the present situation of company F, helps company F to select target marketsegment and market positioning, and puts forward the relevant marketing strategy,and implementation safeguard measures for company F.In this thesis, the research on the third-party testing service of company F,provides guidance for detecting business marketing, effective marketing strategy, andpossible theoretical support for sustainable development of company F; meanwhileprovides reference for peers facing the same predicaments.