Research On The Improvement Of The Third Party Inspection Service Marketing Strategy Of C Company

With the sustained and rapid growth of the development of people’s living standards improve the Chinese manufacturing industry and foreign trade, Chinese testing market will still maintain a rapid growth. According to the prediction of CCID, the Chinese testing market in the next few years will continue to maintain more than 15% growth, the size of the market in 2013 will more than 100000000000 Yuan. One of the fastest growing private inspection agencies, more than 30% foreign testing organizations; second, the growth rate of above 20%; state detection mechanism of slower growth,maintained at about 10%(Hao Lijuan, 2013). By the financial crisis and the domestic food safety events, detection services of greater volatility in the past few years, with the domestic economy gradually stable, regulatory and consumer goods industry standardization, testing services will gradually become stable, due to the European debt crisis and the subsequent development of poor and other uncertain factors, international testing service industry growth and fluctuation higher than the domestic, is expected in 2015 global detection services scale will be more than one trillion Yuan, accord with the growth rate of close to 14%. But the domestic will keep the compound growth rate of more than 16%; To the Twelfth Five Year Plan in China at the end of testing service scale will exceed 150000000000 Yuan, showing good growth.C company is the detection mechanism established macro background detection of market liberalization in China’s accession to the WTO below, is a professional engaged in quality and technology consulting, certification, inspection and evaluation of social institutions, in 2006 through the certification of Jiangsu Province Bureau of quality and Technical Supervision Organization(CMA) and accreditation review, product testing report issued has the legal effect.This research mainly through the study of relevant marketing theory, combined with the actual situation of enterprises, the marketing strategies of C Company’s current are analyzed in detail, and points out the existing problems, and puts forward the corresponding improvement suggestions, so as to form a complete set of suitable for C Company’s marketing strategy. At the same time, Company as a small and medium-sized enterprise, also faced with common development of SMEs in China face such as policy environment, lack of competition disorder, the internal organization of unstable, difficult to all financial pressure, quality of technical level and the backwardness and so on a series of difficulties, which are all factors of C companies have to consider in the development of marketing strategy of. Therefore, research work on Strategy Research and scheme optimization for C Company to solve the practical problems of the company, will also have certain reference significance for other industries in the small and medium-sized enterprise trust.