Research On The Improvement Of The Marketing Strategy Of The Third-party Testing Service Business Of Shaanxi Baorong Company

Nowadays,China's economy is developing vigorously,and manufacturing is also in full swing.With the prosperity of manufacturing industry,China's testing industry has sprung up and maintained a relatively rapid growth in recent years.Shaanxi Baorong Testing Company came into being in response to the call of "opening up the testing market and introducing social forces".As a third-party inspection and testing organization,Baorong's main business is quality and technical consultation,and can carry out a series of services and evaluation work around consultation.In recent years,the development trend of detection service industry has been ups and downs.Until the current period,the global economy has gradually stabilized.In this context,the regulatory authorities have strengthened supervision,and the consumer goods market has strictly adhered to the relevant laws and regulations issued by the state for production.Therefore,the detection service industry is showing a relatively stable trend today.The regulatory departments of governments at all levels have a large number of financial allocation testing projects,and homogeneous third-party testing institutions are springing up in an open market environment.In the face of such an environment,in the face of fierce market competition and limited market capacity,how Baorong Company utilizes its own conditions,optimizes its marketing strategy,seizes the commanding heights,enlarges its market share and improves its economic efficiency is a question worth pondering.For this reason,this article aims to use the relevant knowledge in the fields of marketing and consumer psychology to conduct a more in-depth and detailed study of the marketing strategies involved in Baorong's testing service,so as to find out a series of practical problems covered by the company in the marketing process.Detailed content will be displayed from six parts: first,from a macro perspective,the basic background,basic ideas,and basic thinking direction;secondly,the theoretical basis of the analysis of this paper;thirdly,the status quo of Baorong is analyzed,and the problems arising in marketing are found from the consequences;then,the fourth chapter begins,aiming at the marketing problems raised in the above analysis,the basis is given.Firstly,we should implement Baorong's target market as soon as possible.Secondly,we should train high-quality core talents for the company as soon as possible.Thirdly,we should continue to optimize the existing products and price strategies.Fourthly,we should rationally expand the existing marketing channels.Fifthly,we should deepen the marketing channels.Sixth,we should focus on formulating targeted VIP service strategies forkey customers.Only in this way can we effectively promote the long-term and stable development of Baorong Company in the future.Finally,based on the proposed problem-solving strategies,considering the implementation of marketing strategies to ensure the problem.