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The Research On Mechanism Of Supply Chain For Youxi County Tea Under The Background Of Internet

Posted on:2016-07-07Degree:MasterType:Thesis
Country:ChinaCandidate:C ChenFull Text:PDF
GTID:2309330452970858Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
The Internet has covered almost every corner of the world, and equipmentalready is not limited to computers with Internet access, cars, mobile phones,televisions, and even water heaters can now through the Internet to facilitate people’slives. The arrival of Internet technology, the traditional tea that traditional productsare faced with great opportunities and challenges, new consumer behavior andcharacteristics are being produced. This is an enhanced personalized consumerInternet era, unprecedented developed market economy, most of the products in termsof quantity and variety are very rich, the consumer can select and purchase goods andservices according to their needs, can take the initiative to require companies toproduce customized products. Consumers in the Internet age, they have a very strongsense of participation, often as a positive factor in the marketing process to participatein product design, manufacture, delivery, and form a two-way interaction betweenenterprises. Meanwhile, the market environment of the tension, corporate interestscan not be guaranteed. Comes from changes in market environment, consumption,and industrial environments to traditional planting of tea products supply chain,development, processing, sales channels and consumer behavior, and link has broughttremendous impact, forcing changes in traditional tea products supply chain.This paper first describes the tea industry background, traditional teadevelopment present situation and existing problems of the supply chain. Then through analysis tea products in Internet background market environment, andconsumption environment, and policy, aspects produced of changes and features,research analysis Internet economic background on supply chain by produced ofimpact and effects, building key effects factors model figure, and combines You Xitea industry background, and tea industry development status and You Xi teaproducts supply chain exists of problem, proposed has can adapted marketenvironment changes, meet consumption needs, has Guide and reference meaning ofInternet background You Xi tea products supply chain of mechanism model, Byunilateral and linear in a traditional economy, supply chain from planting toconsumption model into all aspects of collaboration, interaction, interaction, andmutual participation in the regulation of new tea products supply chain models andorders growing, open design, flexible manufacturing, custom sales and services offive aspects of humanity described the operation as well as the implementation of themodel.This project is based in You Xi County, for the natural environment, You Xi teaalso studied by way of literature review, site visits, You Xi tea present situation andexisting problems of the existing supply chain research and analysis. Import Internetand traditional tea supply chain genes, put forward in the context of the Internet YouXi tea mechanism of supply chain context, thereby helping You Xi enterprise andtea-related enterprises in the context of Internet experience, to achieve greaterbenefits, access to better opportunities for development, and to provide consumerswith better quality tea products and services.To sum up, this issue is of traditional products on the Internet under thebackground of the significance and value of supply chain transformation.
Keywords/Search Tags:internet economy, supply chain, you xi tea product, study onthe mechanism
PDF Full Text Request
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