Study On The Dairy-product Supply Chain Coordination Mechanism In Heilongjiang Province

Since foundation of new China, the speed of dairy industry development is amazing, and has gradually become one of the sunrise industries. However, in recent years, with slow speed of dairy industry development, the growth rate also declined of dairy industry in Heilongjiang Province. Because there is a cacophony from procurement, production to consumption in links of dairy-product supply chain, which has affected dairy-product supply chain running smoothly, and dairy industry in Heilongjiang Province healthy and rapid development. With its characteristics and advantages, there are problems not to be neglected in links. For example, rich natural resources, but dairy industry invested capital shortage, information asymmetry to farmers, output level of raw milk lower, quality not guaranteed, the consumption level of dairy-product lower, and so on..With supply chain management model development, it is inevitable trend to apply supply chain management concepts to dairy-product production. In dairy industry of Heilongjiang province, dairy-product supply chain research is not only micro issues to improve their own interests, it is also using dairy industry to lead to dairy-product supply chain for the coordinated operation, and promote dairy industry to be healthy and stable development issues.To ensure smooth operation of dairy-product supply chain, dairy industry stable development, this text studies existing mainstream model of dairy-product supply chain in Heilongjiang province-the core of enterprise network chain. With Stackelberg game theory, revenue sharing contract theory, quantity discount and subsidy rate combined strategy, it establishes coordination model of two-stage and three-stage dairy-product supply chain, and work out the subsidy rate, income distribution coefficient in two-stage dairy-product supply chain coordination, as well the scope of subsidy rate in three-stage dairy-product supply chain coordination, etc., so that dairy-product supply chain achieves the coordination operation.