Research Of Improving Customer Satisfaction Of JINS

As customers continue to focus on glasses and brand service quality，customer gradually have brand increasing quality of service requirements. ForJINS glasses， the customer service is not just an object， it is the source ofcorporate profits， the degree of customer satisfaction and the quality of glasseseye-wear brand services is vital. Only focus on customer satisfaction， establish acustomer-oriented service awareness， can JINS glasses effectively achieve thesustainable development of science. How to improve user satisfaction， timelyunderstanding of customer needs and feelings， identify service deficiencies andimprovements and build customer satisfaction brand is an important goal for thefuture improvement of JINS glasses.In this paper， we put customer satisfaction theory into the eye-wearindustry. Judging from the meaning of customer satisfaction， customersatisfaction and customer satisfaction index， the theoretical analysis model，and China Customer Satisfaction Index (CCSI) model， we construct the glassescustomer Satisfaction Index model and then we established a effective glassescustomer satisfaction evaluation system. Through the customer satisfactionquestionnaire survey on JINS brand glasses， then we used SPSS20.0statisticalsoftware and quantitative research methods to investigate the reliability of thedata， the rationality of the analysis. We also used the structure methods equationmodel to analysis the satisfactory evaluation results. At last， according to thestudy results， we put forward to the direction and priority measures to enhancethe satisfaction.