TA City ABC Grassroots Organizations(Branches) Evaluation Of The Competitiveness

The financial institutions concerning agriculture of our country have long played a positive role in supporting the development of agriculture, rural areas and farmers. However, there still exist clear imperfections, mainly showing that their power is not strong in general, that their financial service products are not so innovative and that their services are repetitions. For example, some financial institutions should support the industries of agriculture, rural areas and farmers as their main service targets, but they tend to develop city markets for their scale and profits, which results in the weakening of supporting such industries. Many factors have led to these problems, among which one of the most obvious ones is that financial institutions concerning agriculture should develop into their own core competitiveness by relying on the market of agriculture, rural areas and farmers, while they blindly follow the development mode of other financial institutions without studying, cultivating,developing their own competitiveness and combining their own characteristics and the market reality, so they are passive in competition. The present financial market competition turns from a single product and service competition to the development of comprehensive competition including such factors as system, mechanism, manpower, technology and strategy. Facing so severe competitive situation, it has important theoretical value and practical significance in studying how to enhance the competitiveness of China’s commercial banks concerning agriculture and make them remain an invincible position in the international banking competition.The commercial bank is the special enterprise, so this paper, based on the related theories of the competitiveness of enterprises, the competitiveness of commercial banks and so on, constructs the competitiveness analysis model and the competitiveness evaluation index system of our commercial banks, and combined with 13 grassroots branches of Agricultural Bank of China in Tai’an City,it also makes a case study, analyzes the key factors influencing the competitiveness, and based on this, introduces the countermeasures to enhance the competitiveness of China’s commercial banks.This paper first analyzes the background and significance of this topic, explains the basic content and characteristics of the competitiveness of commercial banks, and examines the deep meaning of the competitiveness of commercial banks in detail, and then by using the principal components analysis, it makes an analysis of the competitiveness of commercial banks and constructs the general index system of the commercial bank competitiveness; furthermore, with 13 grassroots branches of Agricultural Bank of China in tai’an City as the sample, it analyzes the competitive evaluation and the important factors determining the competitiveness of commercial banks. Finally, the paper puts forward the countermeasures to enhance the competitiveness of the Agricultural Bank branches: the first one is to create a competitive environment; the second one is to enrich the connotation of enterprise culture constantly; the third one is to enhance the comprehensive competitiveness of the agricultural bank; the fourth one is to further dig up the resource potential of grassroots branches of the agricultural bank through the promotion of scientific and technological progress and the optimization of the allocation of resources.