The Research Of Analysis And Evaluate For Competitiveness Of Electronic Components' Manufacturing Enterprises In China

Manufacturers of electronic components have seen significant development in quite a long time with development of electronic and microelectronic, has made a important contributions for stable development of the national economy. However, Continued changing of domestic and international economic and industry environment has changed the competitive landscape of the manufacturing enterprises whose production are electronic components, it has been a great challenge to the traditional competitive advantage of electronic components'manufacturing enterprises.Based on this background, the paper described current situation of manufacturers of electronic components, and pointing out that although China has become the largest producer of electronic components, international market share has reached 30% and domestic market share has reached 50%, production scale and technology level of carbon film resistors, aluminum Electrolytic capacitors, mica capacitors and other products is close to world-class competitors. However, the traditional electronic components are still the mainstream of enterprises in China. Shortage of economic scale, technical level, innovation ability, organization structure and so on which lead to relative lower competitiveness and restrict the development of the enterprise and improvement of competitiveness seriously .The arm of this paper is help electronic component enterprises analysis conditions of industry competitive and provide guidance for improving their competitiveness. From this meaning, the paper used analysis methods, such as Porter Five Forces Model, SWOT and so on, analyzed internal and external environment of the industry, competition condition of the industry, and competitors firstly, and through using the $APPEALS client needs analysis method and AHP method analyzed demand of customer and influence factors of customer demand, then analyzed and researched the enterprise competitiveness based on customer needs. On this basis, Through the comparative analysis selected the factor analysis, combined with the actual situation of competitiveness of electronic components'manufacturing enterprises in China construct the evaluation index system of competitiveness, and select the enterprises which are different economic types as the sample for evaluating the competitiveness of enterprises whose production are electronic components, got the conclusions that state-owned enterprises of electric components obtain higher overall competitiveness.Finally, the author propose some suggestions and methods to improving the competitiveness of electronic components'manufacturing enterprises with actual conditions, and summary and prospect the development of electric components'manufacturing enterprises and status of the paper.