Research On The Developing Countermeasures Of Taishanhong Tomatoes Professional Wholesale Market

In the process of rural economic development in China, professional wholesale market plays an important role, It is another emerging economies following the household contract management and township enterprises. Professional wholesale market evolved from rural markets, its emergence and development in line with the China’s economic reform in that time and reflecting the characteristics of China’s development of commodity economy. The market at the same time fit the mechanism of commodity economy and is an innovation in the field of agricultural products circulation.In the base of reading the paper and combination of empirical investigation, in the same time based on the current development of Taishanhong red tomato wholesale market author do this analyzed. And based on the actual questionnaire, author does the empirical analysis of the market and based on analysis given above the author presents the development countermeasures.The situation of market development is the basis of this study. Through the produce and development of the market, the market positioning, target customers, internal conditions and development survey analysis, the author have a clear understanding of the market, conclusion the problems existing in the market for the next step research laid the foundation.Empirical Analysis of the market is further to study. In this paper, by issuing questionnaires about growers, distributors and the market itself, all aspects of the market development have a comprehensive understanding, through the analysis of relevant data, it is concluded that the current development of the market, and the farmers, dealers and the problems of the market itself, provide the basis for market development countermeasures..Development Strategy is the ultimate purpose of the study. The author obtained by analyzing the existing problems in the development of the market, and on this basis the development countermeasure of Taishanhong red tomatoes professional wholesale market, service to the local farmers, stable supply of goods; Market of comprehensive upgrade hardware and software facilities, perfect market service function; Actively cultivating farmers intermediary organizations and farmers agent team, improve the vitality of the talent strategy; Development of e-commerce, auction, innovation way to trade. Set up the brand of market, form the core competitiveness; Establish market green sustainable development and modern logistics distribution center. Through the above measures, provides the new vitality for the development of the market, efforts to build the market into a modern logistics brand market.