Study On The Marketing Strategy Of Rural Credit Agency In Ningyang Rural Credit Cooperatives As An Example

In recent years, the Government has continued to increase the "three rural" efforts to support the economy, various industries and gradually shift to the county-level cities and towns, urban and rural areas of the county made leaps and bounds through the rapid development of the economy. Rural credit cooperatives based in the rural financial market positioning, its development is full of great opportunities. However, in the context of globalization, along with the country’s financial system reform, various investment banking firms,commercial banks and even the extension of the channel under the continuous rise of foreign banks, particularly agricultural banks, government savings in the traditional areas of expanding RCCs are also facing unprecedented challenges.China’s rural credit cooperatives current research in marketing is still in its infancy, is facing many problems in the implementation of marketing,especially in the lack of customer marketing management system, a complete marketing strategy and corresponding strategies. Opportunities and challenges of the environment for rural credit cooperatives customer marketing management is also put forward higher requirements.This paper first describes briefly the theory of marketing, to explore in the current economic situation, provide the basis to build customer-centric customer marketing rural credit cooperatives operating mode. Secondly, the development process of rural credit cooperatives and industry background analysis, which made the need for rural credit cooperatives marketing strategy implementation. Again, combined with the status of rural credit cooperatives Ningyang marketing, the problems, the use of marketing theory analysis of its macroeconomic environment facing the industry environment. Finally, rural credit cooperatives in the rural market customer management strategies based on the results of the analysis provide some useful lessons for the development of rural credit cooperatives in the overall marketing management.