Chengdu Small Catering Microblogging Marketing Communication Strategy

With the continuous development of Internet, Internet population growing, Internet become one of the important ways to audience access to information, the Internet influence on the audience. I don’t know since when the audience choose to begin to produce dependence on the Internet, before dining out habits through Internet search food restaurant and then according to their interests and diners to businesses in the Internet where dining choices of evaluation, the meal in the audience also ate his true feelings through Weibo or social software such as micro letter sent to friends or strangers of the Internet. Audience’s dining behavior began under the influence of the Internet, and at the same time in the passive affected active effect, which makes businesses have to from the traditional values only food and not good at using new media platform to promote the spread of ideas in the wake up.In the catering industry competition is intense, the emergence of Weibo, the world lost in a complex network of merchants to provide a new platform for the product promotion, implementation of information transmission and information exchange between businesses and consumers, to realize the zero distance contact with consumers and businesses. Weibo of low cost, convenience and interaction, and the spread of carpet provides excellent characteristics for merchants to promote the product marketing platform. Weibo is not only can improve the visibility of businesses, for merchants to attract potential customers, also can be in low economic cost and time cost under the premise of creating economic benefits. Especially for small restaurants in Chengdu, Chengdu in the evolution of the most significant food and beverage industry, the survival of the merchants on the one hand depends on the store food on the one hand depends on the use of business marketing. So, how to seize the blog marketing technical factors to form competitive advantage has become the focus of Chengdu area small restaurants.This article from the perspective to explore small restaurant industry in Chengdu Weibo marketing strategy, the consumers and businesses of the two sides in the questionnaire to understand the audience demand and merchant’s Weibo marketing, through the analysis of successful cases from set out actually made a Weibo marketing strategy suitable for small restaurants, do indeed as study subject in field application.In this paper, we study the process of using questionnaire, literature research, case analysis, experience summary method and other research methods, give priority to with questionnaire and case analysis, through the questionnaire survey to master Chengdu area small restaurant industry status, and analysis of Chengdu area small restaurants "Hao shrimp preach" Weibo content, quantity, time node, forms, etc., and on this basis, combining with Weibo data center of relevant data, using the theory of communication, marketing, audience psychology knowledge. In this paper, the research mainly from the following four stages:First, by looking at the blog marketing, marketing and other related documents and books, catering industry comprehensive right tease out Weibo marketing related concept, and summarizes the blogging marketing can fuck do sex skills, briefly summarizes the Chengdu area small restaurant industry status, analysis of the blog marketing success experience and the Chengdu area main problems of small restaurant blog marketing.Second, through the questionnaire in the businesses and consumers, understand the merchant’s Weibo marketing present situation, the consumer expectations by micro businesses compel to information as well as the impact on consumers Weibo marketing form. Allows the merchant’s Weibo marketing strategy to suit the remedy to the case, to meet the needs of consumers, but also to businesses in the survey to the defects of clear itself in the blog marketing.Third, small restaurants in Chengdu "hao shrimp preach" Weibo as an example, through the "Hao shrimp preach" Weibo content, Weibo send cycle, Weibo marketing activities such as a series of research content, analysis of "Hao shrimp" blog marketing success maneuverability can be copied sexual experiences.Opinion leaders in the fourth, the use of communication studies, using and meet, agenda setting theory knowledge, combined with the specific work experience and practice experience, and explore a suitable for small restaurant industry development in Chengdu Weibo marketing road.In information society, the audience has to rely on the Internet, because the restaurant industry must make full use of new media, with its own characteristics combined with Weibo marketing techniques to form a strong industry competitive advantage, this article is as a starting point, through the above four research stage, and the analysis of research and field visits, the successful cases of blog marketing experience combined with communication theory, summarizes the general rules and Weibo blog marketing marketing for food and beverage industry special law eventually came to the conclusion that sums up a small restaurant in Chengdu Weibo marketing "three steps" strategy, in Chengdu area small restaurant businesses provide a real practical Weibo marketing strategy.