The Study On The Effect Of Micro-blog On Enterprise Crisis PR

The arrival of the new media era has brought new problems and thinking in all aspects, Micro-blog as a part of the mass media, The function and the unique mode of transmission to make it become one of the important strategies in crisis, but the crisis has also become one of the most difficult to control. In recent years, the actual case on this aspect attracts a lot of public attention, but should also bring some new inspiration and ideas for corporate public relations strategy at the same time. Under this background, this paper will study the specific case of micro-blog role played by the different participants, including the analysis of different time periods, and other specific aspects to enrich and perfect the enterprise crisis public relations strategy.