Research On The Application Of Secondary Meta Marketing In Internet Brand Promotion

In recent years,with the development of digital technologies and media technologies,the development of the secondary meta-culture has been rapid.At the same time,aboriginals such as “post-90s” and “post-00s” have also gradually grown up.They have begun to have more right to speak and have stronger spending power.They have become extremely powerful consumer groups and have become the trend of the second element of culture.The main social factors of mainstream culture and cultural capital going to economic capital.In addition,the second element carries the common memory of the young consumer groups in its cultural and recreational forms with the characteristics of the times.This common memory can easily lead people to form "cognitive consensus" and generate empathy.The second element begins to break down the barriers of sub-elements,integrates into many areas of the market economy,and creates enormous economic value.Second element marketing has become an important means of brand promotion.Internet companies have become the main battlefield of the new marketing model of the secondary meta marketing because of their unique features such as advancement and high efficiency.The purpose of this paper is to analyze the relevant research results of the secondary meta marketing,analyze the secondary meta marketing case,and discuss the mechanism,value,and prospects of the secondary meta marketing on Internet brand promotion,and use the second element of Netease News “Wang Sansan”.Marketing,for example,teases out a whole set of replicable marketing methods.This article through the literature review,case analysis and other methods,discusses how the secondary meta-marketing acts on the consumer's perception of the brand,affecting their emotional and even purchase behavior.It helps enterprises to understand the mechanism of the secondary meta marketing and create better brand promotion results.At the same time,it brings some new ideas for the development of the secondary meta marketing research field.