CX Company Strategy Analysis Of Business-level Strategy Of Porcelain Silver Accessory

In recent years, with the rapid development of material living standards and also people’s spiritual pursuit, consumers are going to a new stage about understanding of silver jewelry. As a new product of modern accessories, porcelain silver accessories play a part in beautifying and decorating people’s life. The value of porcelain silver accessories, not only the wisdom of artist but a way to record history that contains extensive and profound ancient culture of China. They are so popular to the consumers that make a great market development potential.CX Company is the best one of the top 10 Chinese Silver Jewelry Companies. It’s founded in 2008, including design, production and marketing. Facing the fierce competition, every diversified company has to focus on business-level strategy. After a long-term investigation by CX, porcelain product business department was founded as a high-end product to enrich product lines. Through this special porcelain silver product, CX Company is gaining competitive advantage that has a great practical value and inspiring meaning in competing with other counterparts.On the basis of studying a mass of business-level strategy literature, including domestic and foreign porcelain accessories, jewelry industry and silver accessories industry, this thesis summarizes the concept of business-level strategy and the relationship between consumers and business-level strategy. At the same time, this thesis collects a lot of facts and figures, concluded that the status and existing problems of company through charts and data. This thesis provides not only specific business-level strategy to CX Company but some research analysis to the development of silver accessories.