Business Development Strategy Research Ltd. Gold And Silver Gold And Silver Refinery In Inner Universe

Inner Mongolia Qiankun Bullion Refineries Co., Ltd. is a well known enterprise in Chinese market and the Inner Mongolia Antonomous Region. After shareholding reform of Qiankun in1999, with the development of precious metal smelting and market sector, Qiankun was in continuous expansion, it became No.1member unit of Shanghai Gold Exchange (SGE), and became certified refiner of the London Bullion Market Association (LBMA).With the development of social economy, the rise of bullion costs, and increasingly enlargement of market space, but in the years following, the company did not firm its foundation in the period of the industry development and its development was not smooth. Qiankun had a series of problem like silver futures, Lanzhou lawsuit and breach of warranty because of chaos of management and lack of control system, which eventually resulted in false account of assets and a significant loss. Qiankun run deep into difficulties in management, and accessing to finance from the bank was precluded because of the continued loss. Under normal management, Quantum sold out the bullion that was stored by customers and not yet sold for managing and debt repayment, which formed new liability, but subject of the debt was not cash but gold and silver. In recent years, precious metal like gold and silver has been rising very fast, which made Qiankun harder to manage.The strategic management theories are interlinked. Although each enterprise differs a lot, especially Qiankun under difficulties has to make its own strategies according to its actual condition. Making corporate strategy for Qiankun’s development has great significance and guidance.This strategic research focuses on a enterprise in difficulties-Qiankun, and it analyses opportunities and threats Qiankun faces on the view of its external environment; analyses Qiankun’s internal environment on the view of both internal resources and internal capabilities. to conclude strength and weakness Qiankun has. Therefore, this paper works out Qiankun’s strategies of rejuvenation and overall development plans, and offers strategic development route and guiding principals based on its current actual situation. In order to ensure successful implementation, this paper finally shows some feasible measures and transfers strategies into practical management activities and executes power so that we can procure long-competition’s predominance to realize Qiankun’s sustained development.