An Analysis Report Of The Shanghai PPDAI Ltd

With the speed development of the Internet era, it is not difficult to find that Internetbanking is in the momentum of rapid breakthrough to mainstream financial market, with hotInternet banking, P2P lending in China has developed rapidly, breaking the regional restrictions,which is convenient and quick, let traditional folk lending as small and medium-sized enterprisesfinancing a useful complement to become particularly active. A new Internet ecosystem isemerging, which will have a profound impact on China’s financial system. Shanghai PPDAI Financial Information Service Co. Ltd. as the P2P in China landing of thefirst enterprises, first advanced Internet technology based on the existing constructed a belongs toown Internet P2P platform, adhering to the open and transparent, safe and convenient, theintegrity of the supremacy of the concept, is committed to Standard Credit behaviors, and the useof advanced technology and mature concept will be to P2P brought historic changes, makingboth lenders and borrowers in more secure trading environment in them. PPDAI adhere to thepure online business model, using is investor risk conceit and unsecured unsecured mode, theproduct is divided into two major types, subdivided into six kinds of subject matter, using bigdata and the system of social credit of the borrower to review on risk control and get the approvalof Shanghai municipal government, special approval from the financial information servicequalification. PPDAI under the help of the government, the establishment of the first P2Penterprise alliance, intended to resources and data sharing and integration, reduce transaction risk,thereby reducing the transaction cost of borrowing, achieve P2P industry to establish HP’soriginal intention. The PPDAI as a case, through the study of the operation model of the Internet banking andrisk control that some beneficial enlightenment, such as pure online business save a lot ofmanpower cost, provides necessary original data accumulation for long-term development,improve multi dimension wind control model. Its differentiated security services also enhancethe customer’s risk awareness, reducing the risk of loss of credit and business operation. In termsof risk control, pat on the loan by the big data and social credit system improves the feasibility offinancial data, peer data sharing to make up for the lack of its own platform of data, morebrought a huge customer groups and investment demand for loans. But at the same time, weshould also see social credit system set up around the corner, pure line will eventually becomethe industry benchmark, the industry will appear more P2P alliance enterprises, governmentdepartments will also be introduced to P2P business policies and regulations.