Listed Real Estate Enterprise Competitiveness Evaluation Research

After years of rapid growth, the real estate industry will enter a steady stage, the pattern of supply and demand is also changing, from the previous in short supply, the supply and demand roughly balanced and parts supply. Adjustment of China’s real estate industry differentiation has already begun, in each round of adjustment, there will always be part of the estate enterprise survival challenge, thus bring the industry to "shuffle". At this stage in the many small companies will take the initiative to quit or to seek mergers and acquisitions, big developers to take this opportunity to improve the industry concentration.To gain a foothold in the fierce competition, developers should recognize themselves’status and constantly improve the market competitiveness. The real estate industry is very important for the development of the national economy and in tough economic times and thinking under the impact of the Internet, it’s very important to know how to improve the competitiveness of the enterprises, and promote the healthy development of real estate enterprises.By reading relevant references, considering the characteristics of the real estate industry, this article preliminary selection index of 35 representative from the enterprise scale, profitability, solvency, operation ability and development ability five aspects.This article collect 2013 index data values rom RESSET, sinofin economic and financial database, annual reports of listed companies and related web pages. Then use independent sample test method for screening index, then 20 indexes left. This article use the factor analysis to reconstruct the index system variables, establish the evaluation index system of two layers of five dimensions. Finally using the entropy weight method combined with grey correlation analysis method to evaluate the competitiveness of listed real estate companies. Before a detailed analyze, using BP neural network to compare the evaluation results.Analysis the enterprise competitiveness in 2013,and the enterprise competitiveness of 2009-2013. The sample enterprises are classified into three kinds and put forward the corresponding reform countermeasures. For top enterprises,they should speed up the product cycle and improve enterprise innovation ability. Ranking rose faster enterprises should improve the level of enterprise project management and broaden the financing channels. Low-ranking enterprises should enhance the brand value and control project cost.