Research On The Integrity Evaluation Of Real Estate Development Enterprises Based On The Combined Weight

After years of development, the real estate industry has become one of the pillar industries of the national economy, playing an important role in promoting the national economic growth, stimulating investment and improving the people’s living standards. But with the continuous development of China’s economy and the process of internationalization speeding up, the problems of lacking credibility in the real estate development enterprises have become increasingly prominent, which have become the focus of the public attention and the topic scholars study.In order to improve the situation of lacking integrity in real estate development enterprises, improve the level of integrity of real estate enterprises, and promote the healthy and sustainable development of the real estate market, it’s very necessary to synthetically evaluate the integrity of real estate companies. This article takes the real estate development enterprises as the research object, and based on learning from the research experience of the existing domestic and foreign scholars in the credit situation of real estate developers, selects nine first level indexes and thirty-four secondary indexes to construct the credit evaluation index system. In addition, the grey correlation analysis method based on the combined weight is used to establish the credit evaluation model for the study of real estate development enterprises credit evaluation. In the calculation of the weight of evaluation index, this paper chooses the subjective and objective weighting method, combining the subjective weight determined by the analytic hierarchy process with the objective weight determined by the entropy weight method to compose combined weight, so as to avoid the subjective interference of human factors, and make the evaluation result more scientific and reasonable. On this basis, the grey correlation analysis method is put to use to calculate the grey correlation degree of each real estate development enterprise, and accordingly to judge its credit grade. The paper insists on the principle of combining theoretical analysis with empirical research, and verifies the rationality and feasibility of the grey comprehensive evaluation model through an example. Finally, put forward to several suggestions to improve the integrity level of real estate development enterprises from the perspective of the government, real estate developers and property buyers.