Research On The Development Strategy Of Intermediate Business Of PSBC Gansu Branth

In recent years, under the financial market and financial economy environment, the intermediary business in commercial banks has become the core business. With its high profit, the intermediary business has contributed to the better performance of the modern commercial banks in the trend of global economy. Because its special characteristics(low cost, low risk, high profit mainly),the intermediary business can be developed to meet the changeable financial needs. Since China had joined WTO, there has been more policy that motivates the development of commercial banks. Besides, as more foreign banks have invested in China, the competition in domestic financial market has been fastened; meanwhile, the customers’ financial needs have become variable. With all these changes, developing the intermediary business seems to be inevitable for domestic commercial banks.This paper will study on P.S.B.C Gansu Branch with the methodology related to intermediary business. It will firstly introduce the background about intermediary business, following by examining the concept and characteristics. After explaining the financial risk management, the financial innovation and financial liberalization, the paper will compare and contrast domestic and foreign banks with their intermediary business area. The essay will also investigate into the past experience of P.S.B.C Gansu Branch, and analyze the SWOT related to Chinese new policy. Finally, this essay will summarize and provide some useful strategy for the P.S.B.C Gansu Branch in terms of organization recognition, structure strength, product integration, price strategy, marketing planning, human resource, information support and service support.With these study on intermediary business strategy development, the author wish to provide some practical suggestion for P.S.B.C Gansu Branch and other commercial banks.