Gaoyang Auto Mold Plant Business Plan

Along with the development of global economic integration, China’s accession to the WTO, the auto industry grew rapidly and at the same time, it began a rapid development stage. The development of automobile industry, service in the automobile manufacturing, auto mould industry also started the new opportunities. Automobile manufacturing industry at the same time also led to the development of mold industry in the development. Because of a car manufacturing has 90% of the auto parts depending on mould processing design to complete.This Business Plan book car project development, from auto mould industry development status, industry prospect analysis, auto mould project marketing strategy, financial analysis, risk control, etc are analyzed. Using learning what we have learned in the school of management of enterprise, marketing skills, risk investment management, financial management aspects of books theoretical knowledge combined with the actual investigation and analysis, to auto mould project operation.In auto project development, from the car development situation at domestic and abroad were analyzed, and according to the survey of the actual situation shows that China’s auto industry in a healthy stage and began a rapid development stage.Products from the point of development at present stage, auto mould industry has broad prospects and development space. In addition, the design of the mould industry, processing, production levels are rising, and is approaching to international level.On the product marketing solutions, based on the 4P theory, combining with the current popular Internet marketing gimmick. Using the knowledge of the marketing theory analysis of industry competition, business environment, customer competition, marketing competition, the industry access for analysis. Using the SWOT tool to project their own advantage, itself disadvantage, possible opportunity, threat these four aspects are analyzed.From the aspects of financial analysis, project operation fund can be solved, this project has a larger profits space, investment return period isn’t relatively long, capital chain and risk control are under controlled.This shows that the auto mould project has very good development space, high return on investment, the maneuverability is strong.In addition, the project has good enterprise benefits and social benefits.auto mould projects to keep up with the trend of auto industry rapid development and it relies on auto industry development environment.from the investment point of view, it is one of the projects with high investment value. This book planning uses classification according to the business plan book, and this book business plan mainly as a guide for company development, an action plan for the project operation and operation execution plan, the business plan will startup reference book as my own company.